5633 S 16 ST
Lincoln, NE 68512
M-Th 9-7 | F 9-6 | Sa 9-5 | Su 1-5
Owners: David Kosark and Patrick Keelan
Wednesday, March 20, 2009 – In April, Joyride Bicycles opened its 6,000 square foot facility near 14th and Old Cheney at 5633 S. 16th street next to Lincoln’s busiest bike trail – The Rock Island. The business is owned by David Kosark and Patrick Keelan, M.D. The store features the Specialized, Ridley and Raleigh brands with full bikes starting as low as $280. Additionally, Joyride Bicycles offers an integrated program for expanding cycling enjoyment starting with really listening to its customers.
“When I started looking for a bike, salespeople didn’t listen to me. They just saw “grandma” and made assumptions.” – Nancy Brown, age 66, 2009 Senior Olympian.
Joyride Bicycles helps customers enjoy the ride by matching them with bikes meeting today’s need, but which will also support their ambitions – whether that’s a fun way to get around Lincoln’s many bike paths, commuting to work, touring or even racing. Joyride’s team makes sure customers have the equipment and knowledge they need to achieve their cycling goals.
Leading the team and shop management are Kosark and Hansen with over 30 years combined experience in bicycle retail. Keelan, an avid cyclist, supports business development, and experienced sales staff will be joined by Marc Walter of Rightway Personal Training and Sydney Brown, an elite women’s racer and curriculum development specialist, to offer a variety of programs to help customers improve riding skills, fitness and cycling knowledge.
“Having this type of environment will really help new riders. I got into the sport 4 years ago when I started commuting on an old mountain bike. To my delight, riding was just as thrilling at 36 as it was at 10 — but I didn’t know anything and I’d like to improve the learning experience, especially for women,” Brown said.
“Your bike. Your ride. Your joy.” drives the customer experience from start to finish.
According to Kosark, who recently returned from Specialized’s fit training program, a comfortable ride and great cycling experience starts with the right fit.
“I’ve been riding for years – you’d think I’d know if I had the best fit, but in going through the training process and a fitting, I learned so much and I’m excited to help others get the same kind of improvements,” Kosark said.
In addition to a state-of-the-art fit system, a variety of classes and personal training options for beginners through advanced riders, Joyride Bicycles will be a meeting point for several weekly group rides of various levels providing a social venue for like-minded riders.